I’ll be your “write” hand.
Focusing on the right fit is the fastest way to get the attention (and business) of distracted consumers in a crowded marketplace.
Potential customers can’t hear and distinguish your brand voice when it sounds like everyone else’s.
We both know there isn’t anyone in the world just like you; the same goes for your business.
But, do potential clients appreciate what you have to offer? Have you ever been honest with them (and yourself?) about what that even is? Do they know, like, and trust you—the real you?
It can be really hard—impossible, even—to make someone care enough about something to take action.
But when you make a deep and authentic connection it creates a spark that isn’t easily extinguished, fueling a passion and dedication that transcends convenience, price, and perfection.
When your sales copy starts working harder to attract the right clients, everything else in your business gets easier.
Key Messaging Guide
If you’re unclear about the importance of “speaking the language,” try asking to use the bathroom in a foreign country or navigating conversation with a teenager.
You could use a Key Messaging Guide if:
You haven’t conducted client research.
You suspect (or know) that potential clients don’t understand the breadth of what you have to offer.
Your business has evolved but your messaging hasn’t.
You are changing your offer(s), target audience, and/or niche.
You struggle with self-promotion.
You prefer to write your own copy, and want the process to be easier.
How does a Key Messaging Guide work?
We’ll have a discovery call to ensure we’re a “write” fit.
You’ll tell me about your brand, business, offers, and ideal client via questionnaire.
We’ll have a strategy session to review your answers.
I’ll interview a handful of your chosen clients to validate your value proposition (client research).
I’ll review any additional research documentation you provide.
I’ll compile the key messaging elements into an editable document you’ll be able to revise and maintain.
We’ll have a hand-off meeting to review findings.
You’ll use the Guide for your marketing, and maintain updates.
What You’ll Get
Specific themes, language, and phrases your ideal client uses to describe their biggest problems, ideal solutions, desired outcomes, and overall point-of-view—plus, a one-hour (60-minute) strategy session and a one-hour (60-minute) hand-off meeting.
Investment
$1,499 (which can be applied toward future Done For You Copywriting projects)—plus, your time to complete my questionnaire and to participate in meetings.
Timeline
Two to four weeks, schedules permitting.
Website Copy Audit
Your website is your hardest-working employee; when was the last time you gave it a performance review?
You could use a Copy Audit if:
You know your website could be working harder but aren’t sure how.
You want straightforward and very precise steps you can take.
You prefer to write your own copy.
How does a Copy Audit work?
We’ll have a discovery call to ensure we’re a “write” fit.
You’ll pick the page on your website to audit.*
We’ll have a kick-off call so that I understand your digital ecosystem and specific concerns.
I’ll apply proven conversion copywriting frameworks and compile suggested improvements into a comprehensive summary document.
We’ll have an ideation session to review considerations.
You’ll decide how to implement feedback.
What You’ll Get
In-depth analysis, applicable conversion copywriting principles, actionable ideas, and a comprehensive summary document—plus, a half-hour (30-minute) kick-off call and half-hour (30-minute) ideation session.
Investment
*Starts at $499 for one web page (for example, your Home page, About page, Services page, or a Sales page), or starts at $1,999 for your full website—plus, your time to participate in meetings.
Timeline
Three to five business days after the kick-off call (per page), schedules permitting.
Copy Roadmap
Do you want to launch a website, a new offer, or an email sequence but have no idea what copy deliverables are needed?
You could use a Copy Roadmap if:
You need a plan!
You want someone to help you map out your plan.
You have the time necessary for successful collaboration.
You prefer to write your own copy.*
How does a Copy Roadmap work?
We’ll have a discovery call to ensure we’re a “write” fit.
You’ll tell me about your brand, business, and new idea via questionnaire.
We’ll have a strategy session to map out the copy deliverables.
I’ll compile your plan based on our conversation, and add any additional recommendations based on conversion copywriting principles, into a comprehensive summary document.
You’ll determine how to execute on the deliverables.
What You’ll Get
A detailed outline of copy deliverables with strategic requirements (and proposed timing to successfully launch, if applicable)—plus, a two-hour (120-minute) strategy session.
*If you want to hire me to write your copy, I can provide a proposal based on the final outline.
Investment
$1,999 (which can be applied toward future Done For You Copywriting projects)—plus, your time to complete my questionnaire and to participate in meetings.
Timeline
Five to seven business days after the strategy session, schedules permitting.
Done For You Copywriting
Do you feel lost when it comes to what to write about your brand? Are you tired of reading a book or taking a course about “marketing” only to find your inspiration leads to more inaction? Perhaps you’re just wearing too many hats and haven’t had the time to complete a project. Regardless, what is this lost time costing your business in potential revenue and impact?
You could use a custom Done For You Copywriting package if:
You want to get that website launch or e-mail sequence off of your “to-do” list and on to your monthly metrics tracker.
You have a clearly defined project, target audience, customer journey, and goals.
You have a realistic timeline and budget.
You are ready and willing to hand off writing responsibilities to a creative partner.
How does Done For You Copywriting work?
We’ll have a discovery call to ensure we’re a “write” fit.
You’ll define the scope of your project—and you’ll make sure I have a deep understanding of your business, your offers, and your ideal client—via questionnaire.
If we hadn’t already, we’ll have a strategy session and I will conduct research to compile your Key Messaging Guide.
If we haven’t already, we’ll have a strategy session to outline the strategic approach to each deliverable in a Copy Roadmap.
I’ll write your copy using proven frameworks and your ideal client’s language in a shareable Copy Doc.
You’ll review the copy, provide feedback and request any necessary changes (up to two rounds of revisions).
I’ll make edits and provide the final version for you to implement.
What You’ll Get
A Key Messaging Guide, Copy Roadmap, and shareable Copy Doc including two rounds of feedback and editing—plus, up to four hours (240 minutes) of strategy sessions.
Investment
Starts at $4,999 for new clients,
or $1,999 if we have already completed your Key Messaging Guide and/or Copy Roadmap—plus, your time to complete my questionnaire, participate in meetings, review materials, and provide feedback.
Timeline
Starts at four to six weeks, schedules permitting and based upon the size of the project.